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Barbell Voodoo
Custom Apparel for CrossFit Communities and Beyond.
When it comes to gym culture, apparel is more than just merch—it’s a badge of belonging. Over the course of a year, Searles Creative partnered with Barbell Voodoo to design customizable apparel templates for CrossFit gyms, allowing them to create unique, high-quality gear with ease.
Category
Art Direction Apparel Design
Client
Date
The Challenge
CrossFit gyms thrive on community, competition, and identity, and Barbell Voodoo wanted to provide gyms with a simple way to offer seasonal apparel without needing a custom designer for every drop. They needed a series of adaptable design templates that could be customized for individual gyms while maintaining a strong, cohesive aesthetic. Additionally, they needed extra custom apparel designs for select clients who required specialized branding.
Solution
Searles Creative developed a seasonal collection of apparel templates designed specifically for CrossFit gyms, covering spring, summer, fall, winter, and a special edition for the CrossFit Open. These designs allowed gyms to maintain a fresh, professional look while still feeling unique to their community. Alongside the template series, we also provided custom apparel design work for individual clients that Barbell Voodoo needed a contractor for, ensuring their broader customer base had access to high-quality, on-brand designs.
This collaboration gave CrossFit gyms an easy, effective way to outfit their communities, while reinforcing Barbell Voodoo’s reputation as a go-to brand for high-quality fitness apparel.
