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Fencepost Social Revamp
Elevating a Marketing Agency's Social Presence.
A marketing agency’s brand should be just as strong as the ones they build for their clients. Fencepost was ready for a refreshed, more cohesive social media presence, and this project marked the first step in their larger branding update. Searles Creative stepped in to bring consistency, clarity, and a fresh visual identity to their online platforms.
Category
Art Direction Brand Stategy Visual Identity Social Media
Client
Date
The Challenge
While Fencepost was delivering strategic marketing for its clients, its own social media lacked cohesion and a clear brand presence. The challenge was to modernize their visuals, create a consistent look and feel, and align everything with their existing brand guidelines—all while exploring new brand assets that would help refine their identity.
Solution
We reworked Fencepost’s social media presence, establishing a stronger, more polished visual system that reflected their professionalism and expertise. This included refining typography, color usage, and layout structures to ensure that every post felt on-brand and intentional. Alongside these updates, we explored new brand assets to enhance their identity, helping create a more recognizable and impactful presence across digital platforms.
With a refreshed social media foundation, this project set the stage for Fencepost’s larger branding update, ensuring their own marketing presence was as strong as the work they do for their clients.
