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LifeSpring Academy
A Refresh for a New School Year.
A school’s brand should reflect its strength, spirit, and mission—and for LifeSpring Academy, it was time for a visual update. As a Christian school in North Carolina, their branding needed to feel bold, inspiring, and timeless while honoring their legacy. With the 2024-2025 school year approaching, Searles Creative worked side by side with Foresight Marketing, who led the website rework, to deliver a refined and powerful brand refresh that strengthened the school’s identity.
Category
Art Direction Brand Strategy Visual Identity Social Media
Client
Date
The Challenge
LifeSpring Academy’s existing branding no longer reflected the energy and excellence of the school. The lion mascot, a key symbol of their identity, needed an update that felt strong and modern without losing its classic appeal. Additionally, the typography required refinement to create a more cohesive and commanding presence across all school materials. At the same time, the school was undergoing a website overhaul led by Foresight Marketing, making it crucial for the new branding to seamlessly integrate into their digital presence.
Solution
We developed a striking yet tasteful redesign of their lion mascot, ensuring it captured strength, leadership, and school pride while maintaining an approachable aesthetic. The typography system was also carefully reworked, balancing boldness and readability to create a polished, professional identity. Working alongside Foresight Marketing, we ensured the new branding translated seamlessly into their updated website and digital presence. This comprehensive brand refresh now gives LifeSpring Academy a modern, cohesive look that elevates their presence across signage, uniforms, digital materials, and more.
With this refreshed identity, LifeSpring Academy now has a bold, confident brand that truly represents its mission and inspires students for years to come.
