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Mariam Baxter Coaching
A High-Impact Wellness Campaign.
In partnership with Fencepost, we worked with Mariam Baxter Coaching & Nutrition to create a digital campaign that not only attracted new clients but also built long-term engagement. With a focus on holistic wellness and nutrition coaching, this campaign needed to feel approachable, informative, and results-driven—guiding potential clients from discovery to action.
Category
Art Direction Brand Strategy Web Design Marketing
Client
Date
The Challenge
Mariam Baxter needed a clear and compelling online presence to attract coaching clients and grow her audience. The campaign required a dedicated landing page for scheduling calls and showcasing her services, a lead generation strategy to build her email list, and a targeted ad campaign to drive traffic. The challenge was ensuring that every element of the campaign felt visually cohesive and strategically aligned with her brand’s calm, natural aesthetic while maximizing engagement.
Solution
Searles Creative focused on designing the Meta ad visuals and email campaign look and feel, ensuring a strong and cohesive brand presence across all digital touchpoints. The Meta ads were crafted to capture attention while remaining authentic to Mariam Baxter’s brand, and the email templates were designed to provide a clean, warm, inviting experience for potential clients.
Meanwhile, Fencepost handled all marketing campaigns and management, executing the advertising strategy, email marketing implementation, and audience targeting to maximize reach and effectiveness. The lead magnet—a 7-day meal plan—was seamlessly integrated into the campaign, helping grow Mariam Baxter’s mailing list and nurture potential clients.
With a highly engaging visual presence, strategic ad execution, and a seamless email experience, this campaign successfully connected Mariam Baxter with new coaching clients—proving that the right design and marketing partnership can transform engagement into lasting impact.
