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Skimmer Pools
A Refreshingly Simple Brand Identity.
Category
Art Direction Brand Strategy Visual Identity Marketing Social Media
Client
Date
The Challenge
Many pool companies rely on overly complex or generic branding, making it hard to stand out. Skimmer Pools needed a logo and brand identity that was simple, professional, and effortlessly recognizable. The goal was to create a timeless, refreshing look that felt right at home in the pool industry.
Solution
We designed a streamlined logo mark incorporating an ‘S’ shape, gentle wave elements, and an oval form, representing both motion and water flow. This approach gave the brand a fluid, natural feel while maintaining a structured, professional appearance. To complement the mark, we established a simple yet effective blue color palette, reinforcing a sense of trust, clarity, and refreshment.
The result? A polished, distinctive identity that perfectly represents Skimmer Pools—making a lasting impression while keeping the focus where it belongs: on crystal-clear, well-crafted pools.
